What is the importance of HR marketing & how it can help an organization in talent management?

Traditionally, HR has been considered as “custodian of confidentiality” in organizational set-up. They were rarely involved in discussions and decisions related to “Corporate Communication” or “Branding”. However, in the last 15 years, due to the evolution of social media and mobile technologies, workplace environment has changed drastically, and as a result, the role of HR transformed from “custodian of confidentiality” to “Brand Ambassador” of organizations. Add to it the talent scarcity, the change become inevitable.  There is a reason why big corporate houses market about their employee benefits and new HR initiatives. Marketing helps HR in projecting and promoting the organizational culture and policies and thereby helps in attracting the right talent, which is one of the biggest advantages of marketing. It helps in creating a brand, which in turn aids an organization become “employer of choice”. When HR market about employees they have hired at senior levels, it helps in ensuring employee engagement. Additionally, when HR market about organizational processes, and write and market HR case-studies relevant to their organization, it promotes transparency and trustworthiness not only with existing employees but also with future employees.

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Principal Consultant & Talent Strategist

As a Principal Consultant, Sanjeev is credited with pioneering best practice HR systems and processes for clients. As a Talent Strategist, Sanjeev partners with organizations hiring managers to find, select, and hire top talent which provides a foundation for organization's future growth.

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